We have reached here with purpose.
GoalSeek was created because of a gap between financial advice and real-life needs. By leveraging 150+ years of combined expertise, we developed a platform that’s smart, human, and useful.
GoalSeek is an all-in-one finance management platform built for the realities of the modern world.
The GoalSeek Belief
Money should be simple.
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we share a mission to make money management easier.
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we are professionally skilled to handle it.
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we understand finance.
We are a team of Actuaries, Chartered Financial Analysts, Chartered Accountants, Certified Financial Planners™, Economists, and Engineers who came together because
Palak Chauhan, FIAI
Founder & Chief Executive Officer
After two decades advising Fortune 500s across Gurgaon, Chicago, and New York, her belief only grew stronger: financial security is not just crunching numbers. It’s confidence. So she built something to help people find more of it.
She’s a full-time mom, fully-qualified actuary, part storyteller, part optimist, part realist, part global advisor who’s worked across 100+ countries yet remains curious about people. A Lady Shri Ram College alumna and Fellow of the Institute of Actuaries of India, Palak loves great teams, good questions, and any excuse to merge technology, design, and math.
Khushboo Chauhan
Head of Operations & Founding Member
Khushboo keeps the engine running with calm precision. No surprise there, given she’s also one of India’s first female PADI SCUBA diving instructors. She brings depth, discipline, and a “nothing shakes me” attitude to everything from workflows to team culture.
Auresh Saxena
Head of Product
Auresh leads the product with the curiosity of someone who loves robotics, which is perfect because he thinks in systems, patterns, and how to make things smarter. He intercepts user needs into intuitive experiences.
Kavish Ahuja
Product Manager
A certified Scrum Master who genuinely believes project management is an art, Kavish keeps teams aligned, sprinting, and sane. He’s the one who reduces chaos and ideas into shippable reality.
Col. AKS Chauhan
Head of Information & Security
With 35 years of service in the Indian Army, Col. Chauhan brings unmatched discipline, foresight, and leadership. He ensures our information, infrastructure, and people stay secure: with calm confidence only decades of service can (and has) built.
Shubham Arora
Legal Advisor
A fintech and regulatory strategy leader, Shubham has extensive experience scaling early-stage companies and building legal and compliance functions from the ground up. He has been a founder himself and a two-time founding member, and has led major regulatory and commercial initiatives at three unicorns – BharatPe, MobiKwik, and Blinkit.
Saguna Goel
AI Advisor (OpenAI)
Saguna’s deep tech expertise overlaps with surprising superpowers - event planning, public speaking, and volunteering. She guides AI strategy with both sharp insights and a forward-looking mindset.
Sambhav Jain
Advisor, Marketing
A lawyer-turned-marketer who loves travelling, Sambhav is the biggest critic in the room – the one who examines every angle until the story, strategy, and execution are flawless. A brand artist at heart, he brings structure and clarity to every idea.
Sushant Goel
Business Strategy Advisor
Co-Founder and Board Member of Third Wave Coffee; Co-Founder of Clustr, and a genuine all-rounder: law, equity, finance, strategy, startups, he’s done it all. Sushant brings sharp strategic thinking, operational depth, and the occasional great coffee recommendation.